Sony SAB Unveils "Itti Si Khushi": Indian Adaptation of UK's "Shameless" Premieres August 18th

Sony SAB is set to introduce the Indian adaptation of the acclaimed UK comedy-drama "Shameless," titled "Itti Si Khushi." This new series, produced by Rose Audio Visuals, promises to bring the raw and relatable storytelling of the original to a Mumbai setting.

A New Take on a Global Hit

The Indian version of "Shameless" will premiere on Sony SAB on August 18th. The show, set against the backdrop of Mumbai, centres on a young woman who becomes the unexpected head of her family, navigating the challenges of a crumbling home. The original "Shameless," created by Paul Abbot and Company Pictures, enjoyed an impressive 11-season run in the UK from 2004 to 2013 and also spawned a successful US adaptation.

Key Cast and Production Details

• Lead Role: Sumbul Touqeer stars as the eldest sibling, taking on the responsibility of her family.

• Supporting Cast: Varun Badola plays the alcoholic father, while Rajat Verma is cast as the protagonist's love interest.

• Production Shift: BBC Studios was initially slated to produce the adaptation but has since ceased its production activities in India. Rose Audio Visuals, founded by Bollywood director Goldie Behl, has taken over production.

• Global Distribution: All3Media International, holding the rights to the original series and format, is managing the international sales for "Itti Si Khushi.

Sony SAB's Vision

Ajay Bhalwankar, business head of Sony SAB, expressed enthusiasm for the collaboration, stating, "Bringing this remarkable story to Indian audiences in collaboration with Rose Audio Visuals and All3Media International is a significant milestone for us at Sony SAB." He added, "With its universal themes and emotionally resonant storytelling, we are confident that Itti Si Khushi will strike a deep chord with our viewers and become a cherished part of their everyday lives."

Sources

• Hindi channel Sony SAB to air Indian version of UK comedy-drama Shameless | News, C21media.